Kreiter is a registered contract advisor with the National Basketball Players Association (NBAPA) and the Federation of International Basketball Association (FIBA). Edge represents more than 70 basketball players and coaches in 30 countries around the globe. Also, Kreiter is an advisory board member of Net Worth Sports LLC, a business advisory/financial literacy program for professional athletes in all sports.

Some of the top names in sports and entertainment who Kreiter has advised include NFL Hall of Famer, Randy Moss, three-time NBA Champion, John Salley, one-time FIFA World Player of the Year, George Weah, co-star of the internationally acclaimed documentary “Hoop Dreams,” Arthur Agee, current OKC Thunder rookie, Deonte Burton, former Laker, Robert Sacre, 11 year NBA Veteran Rafer Alston, 14 year NBA veteran and former Chicago Bull, Kendall Gill, 2017 NBA All-Rookie 2nd Team, Yogi Ferrell, former Knicks #30 draft pick, Maciej Lampe ,MLB All-Star, Joe Nathan and Olympic Gold Medalists, Jimmy Shea & Cathy Turner.

Edge’s unique management approach has been covered by the national media including the New York Times, USA Today, Wall Street Journal (cover story on Edge client Maciej Lampe’s plight to the NBA), SI.com, Street & Smith's Sports Business Journal, Sporting News, NPR News, and ESPN.

Kreiter and Edge have been involved with numerous charities including World Sport Chicago (the group in charge of the Chicago Olympic bid), the Gastro-Intestinal Research Foundation and the Chicagoland JCC. Active in the private equity world, Edge has an equity stake in various start-up ventures ranging from media and film to tech and apparel.

Kreiter received his B.A. from the University of Illinois, Champaign-Urbana. Keith, his wife Julie and their twins Jori and Ryan reside in Northbrook, IL.