Recently, Scott has founded SMASH-AI Labs, which is pioneering new forms of hospitality-based entertainment and leveraging the new tools of Augmented Reality, Computer Vision and Machine Learning in order to delight visitors.

Scott Greenberg’s background spans 30 years in various aspects of low and high-rise construction, land development and financing. With a transaction history totaling nearly $1 billion, he has been directly involved in the ownership and operation of for-sale residential, rental apartments, industrial, retail, office and hospitality properties.

He revolutionized the lifestyle hotel segment with theWit Hotel, earning the “Developer of the Year” award by Hilton for this signature development, and Hotel EMC2 has been awarded the Autograph Hotel new hotel of the year for 2017 by Marriott Corporation.

Scott Greenberg’s business affiliations include The Economic Club of Chicago and The International Trade Association of Chicago. He received a Bachelor’s Degree from Claremont Men’s College and a Master’s Degree in Business Administration from Columbia University.