Scott Greenberg
President & CEO, SMASHotels
 
Scott Greenberg is a real estate visionary and technologist, who conceived, built and operates various award-winning hospitality, retail, and residential and mixed-use developments.
 
A design perfectionist, Scott Greenberg has created many landmark properties including: 444 Social, a 302-unit luxury apartment community located in Lincolnshire, Illinois; Hotel EMC2, a 195-room full service lifestyle hotel located in downtown Chicago themed around the intersection of Art & Science; theWit Hotel, a 310-room full service lifestyle hotel located in downtown Chicago, which also features ROOF, “one of the top three rooftop lounges in the world.” (Travel + Leisure); and CityPark Lincolnshire, a 50-acre mixed use development in Lincolnshire, Illinois including Viper Alley, a live entertainment and private event facility.
 

Recently, Scott has founded SMASH-AI Labs, which is pioneering new forms of hospitality-based entertainment and leveraging the new tools of Augmented Reality, Computer Vision and Machine Learning in order to delight visitors.

Scott Greenberg’s background spans 30 years in various aspects of low and high-rise construction, land development and financing. With a transaction history totaling nearly $1 billion, he has been directly involved in the ownership and operation of for-sale residential, rental apartments, industrial, retail, office and hospitality properties.

He revolutionized the lifestyle hotel segment with theWit Hotel, earning the “Developer of the Year” award by Hilton for this signature development, and Hotel EMC2 has been awarded the Autograph Hotel new hotel of the year for 2017 by Marriott Corporation.

Scott Greenberg’s business affiliations include The Economic Club of Chicago and The International Trade Association of Chicago. He received a Bachelor’s Degree from Claremont Men’s College and a Master’s Degree in Business Administration from Columbia University.

 

 

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