Managing Direct, Energy BBDO
Jeff Adkins is the managing director of Energy BBDO, where he oversees client services and business development. Since joining Energy 17 years ago, Jeff has been integral in future-proofing the agency, broadening capabilities and solidifying Energy’s reputation as a global, integrated, leading-edge creative organization.
Jeff and a dedicated team of client service directors work together to drive innovative, business-building work that inspires meaningful consumer relationships across all of the agency’s clients. His leadership of the Mars Wrigley team in particular has led to numerous brand-building campaigns, including the wildly successful, Sustained Success Effie-winning “Give Extra, Get Extra” platform that helped reposition Extra’s brand messaging from a focus on rational to emotional appeal.
Prior to joining Energy BBDO, Jeff worked at DDB and Euro RSCG Tatham (now Havas Chicago), and has experience working across a variety of categories on brands like Bud Light, Old Spice, Head & Shoulders, Wheaties, Midas, Jim Beam and Wilson Sporting Goods, among others.
Jeff has a Bachelor of Business Administration degree from the University of Michigan.